Embraer Deal With Boeing. Boeing Brasil-Commercial was a proposed, but failed joint venture between Boeing and Embraer to design, build, and sell commercial airliners worldwide. Boeing is not spending billions just to break into the regional jet market, which is tiny compared to sales of Boeing's big commercial jets.
Boeing is making a HUGE mistake by walking away from this deal. According to Richard Aboulafia from aerospace consultancy Teal Group, with the Airbus. S. planemaker did not mention adverse.
Boeing is making a HUGE mistake by walking away from this deal.
The deal opens a new chapter in an epic competition that now pits Boeing and Embraer on one side against Airbus and Bombardier on the other.
S. planemaker did not mention adverse. With Airbus and Bombardier having finalized a deal, Boeing knew they needed to do something. Rather than accept an extension, Boeing chose to terminate the Master Transaction Agreement (MTA).
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